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Building a congregation’s outreach culture

The Commission on Evangelism has developed a new program called Everyone Outreach to help focus congregations and their members on Jesus’ command to make disciples.

“If you look at WELS churches that are growing, the main ingredient is that they have an outreach culture,” says Eric Roecker, director of WELS Evangelism. “The idea of this program is to create that culture so that every member and every ministry are focused on reaching the lost. Then it becomes clear that outreach is not an afterthought or something the evangelism committee does. It is who we are and what we do.”

This personal witnessing mindset is important in post-Christian America. “People who aren’t interested in Christianity in any way aren’t going to be reached by corporate outreach for the most part,” says Roecker. “It’s going to take each of us showing love to our unchurched friends and neighbors and then looking for opportunities to lead them to the gospel.”

Roecker is quick to point out that Everyone Outreach is not going to train people how to do outreach. Instead, it is designed to help a congregation discover its thought habits and develop new thinking and behaviors that build a culture of outreach.

The program begins with a two-day workshop at the congregation, where facilitators will use group exercises and reflection, grounded in God’s Word, to explore and adjust the congregation’s culture.

But it isn’t just a one-and-done experience for the congregation. Attendees will leave with an outreach partner and their own personal commitment statements for accountability and encouragement. The program also will provide ongoing support through e-mails, text messages, meeting starters, and sermon thoughts, which will reinforce the changes that were discussed in the workshop.

The commission has worked closely with Kurt Nitz, a lay member at Christ Our Savior, Rockford, Mich., and also an expert on culture transformations, to put together the program. This spring, 40 pastors will be trained to facilitate the workshops, with the plan to start offering workshops to congregations this fall.

Learn more about Everyone Outreach at everyoneoutreach.com.

Volume 108, Number 2
Issue: February 2021

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