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This article, written by Forward in Christ editorialist Andrew Schroer, appears in the June issue.

At the turn of the last century, two competing shoe companies in the United States looked to expand their business. Both heard about a developing country in Africa that was opening its doors to foreign companies and investors.

Hoping to gain an advantage on their competition, both companies sent a sales representative to scout the possibilities of opening new markets. The first sales rep got off the boat and began walking around the small coastal community. After a couple of hours, he hurriedly made his way to the telegraph office.

“Halt production. Possibility of opening new market in Africa slim to nil. Nobody here wears shoes.”

The other sales rep soon disembarked from his ship and made his way through the same coastal village. After a short time, he too ran to the telegraph office.

“Build more factories. Send as many shoes as you can. Nobody here wears shoes!”

A recent Gallup poll has many Christians in our country wringing their hands. Since 1937, Gallup has been tracking the number of Americans who claim to belong to a religious congregation. For over 60 years, that number hovered around 70 percent. In other words, 70 percent of Americans claimed to belong to a church, synagogue, or mosque.
FIC's Bible-reading plan
Trace God's story of grace in this Bible-reading plan for 2021. Participate online and you'll have access to the full Bible passages for each week. Start at any time. All the previous readings are listed at forwardinchrist.net/bible-readings-2021.

Note: Each month includes four weeks of readings. This means that there will be 48 weeks of readings in 2021 with the final four weeks of readings in January 2022. This allows readers to not fall behind if they miss a reading or two because catch-up days are built into each month. If you finish the readings for the month early, you can use Forward in Christ's devotions for a quick daily reading, re-read a favorite portion of Scripture, or spend time meditating on a more challenging portion of Scripture from that month's readings.
Bible Readings June 2021
Bible Reading WEEK 21
Bible Reading WEEK 22
Explore these articles from the June issue:
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